1. Do you view The Magnificent Mile as a travel destination?

Do you view The Magnificent Mile as a travel destination? Yes

Comments

2. Do you plan to visit The Magnificent Mile again in the next 12 months?

Do you plan to visit The Magnificent Mile again in the next 12 months? Yes

3. If you answered yes, how many times do you predict you will visit? (If you said no, please skip this question.)

If you answered yes, how many times do you predict you will visit? (If you said no, please skip this question.) 1

2 - 3

4 - 5

6 or more

Tell us about your experiences at The Magnificent Mile Lights Festival presented by Harris!

4. How many times have you been to The Magnificent Mile Lights Festival presented by Harris?

How many times have you been to The Magnificent Mile Lights Festival presented by Harris? 2009 was my first visit.

2 - 3

4 - 6

7 or more

5. Did you go shopping?

Did you go shopping? Yes

If so, where did you shop?

6. Did you know about The Extra Mile shopping event on Sunday?

Did you know about The Extra Mile shopping event on Sunday? Yes

7. Did you shop on Sunday for The Extra Mile?

Did you shop on Sunday for The Extra Mile? Yes

I didn't know about The Extra Mile.

8. Please rate each of the following activies.

	Excellent	Very Good	Good	Fair	Poor	Did not participate/attend
The Plain Wihte T's presented by 101.9fm The Mix	Please rate each of the following activies. The Plain Wihte T's presented by 101.9fm The Mix Excellent	Very Good	Good	Fair	Poor	Did not participate/attend
Radio Disney Concert Featuring Mitchel Musso	Radio Disney Concert Featuring Mitchel Musso Excellent	Very Good	Good	Fair	Poor	Did not participate/attend
Justin Roberts and the Not Ready for Naptime Players Performance	Justin Roberts and the Not Ready for Naptime Players Performance Excellent	Very Good	Good	Fair	Poor	Did not participate/attend
Ralph's World Performance	Ralph's World Performance Excellent	Very Good	Good	Fair	Poor	Did not participate/attend
Lights Festival Lane Activities	Lights Festival Lane Activities Excellent	Very Good	Good	Fair	Poor	Did not participate/attend
Lighting Procession	Lighting Procession Excellent	Very Good	Good	Fair	Poor	Did not participate/attend
Fireworks Displays	Fireworks Displays Excellent	Very Good	Good	Fair	Poor	Did not participate/attend
The Culinary Pavilion presented by The Signature Room at the 95th	The Culinary Pavilion presented by The Signature Room at the 95th Excellent	Very Good	Good	Fair	Poor	Did not participate/attend
Extended Shopping Hours	Extended Shopping Hours Excellent	Very Good	Good	Fair	Poor	Did not participate/attend

9. What was your favorite memory from this year's Magnificent Mile Lights Festival presented by Harris?

What was your favorite memory from this year's Magnificent Mile Lights Festival presented by Harris?

10. What would you like to see done differently next year?

What would you like to see done differently next year?

Just a few more questions left!

11. Do plan on attending next year's Magnificent Mile Lights Festival presented by Harris?

Do plan on attending next year's Magnificent Mile Lights Festival presented by Harris? Yes

Too early to decide

12. Are you aware that the Saturday procession is televised?

Are you aware that the Saturday procession is televised? Yes

No (Please skip to question 14.)

13. If so, have you previously watched the procession on TV?

If so, have you previously watched the procession on TV? Yes

14. If not, will you consider watching it on TV in the future?

If not, will you consider watching it on TV in the future? Yes

15. Do you see yourself making The Magnificent Mile Lights Festival presented by Harris a part of your holiday tradition?

Do you see yourself making The Magnificent Mile Lights Festival presented by Harris a part of your holiday tradition? Yes, in person

Yes, on TV

It is already part of my holiday tradition!

16. Which social networking sites do you use?

Which social networking sites do you use? Facebook

Twitter

MySpace

None

Other (please specify)

17. Are you interested in receiving information about The Greater North Michigan Avenue Associate and the events it hosts, including The Magnificent Mile Lights Festival presented by Harris?

Are you interested in receiving information about The Greater North Michigan Avenue Associate and the events it hosts, including The Magnificent Mile Lights Festival presented by Harris? Yes

If you said yes, please share your email here!

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